Acceptable Use Policy

Backpack only works because parents curate it. Every video and channel that ends up on a kid's screen was added by an adult on this account. With that power comes responsibility — you are accountable for what you choose to show your kids (and other people's kids on a shared device).

This page describes what kinds of content and behavior are not allowed on Backpack, and what happens if we find a violation.

You will not add, save, or share through Backpack:

• Anything that sexualizes minors — including suggestive content, child sexual abuse material (CSAM), or any video depicting minors in sexual or violent scenarios, real or animated. This is a hard line. We report it to the National Center for Missing & Exploited Children (NCMEC) and to law enforcement. There are no exceptions for "artistic" or "educational" framing.
• Graphic violence, gore, or self-harm content presented to children. Age-appropriate adventure or cartoon violence is fine; real-world combat footage, beheadings, suicide-related videos, and how-to-self-harm content are not.
• Hate, harassment, or threats targeting a person or group based on race, religion, ethnicity, national origin, sex, gender identity, sexual orientation, age, or disability.
• Content that promotes dangerous activities to children — eating-disorder content, substance abuse, dangerous "challenges," weapons construction, instructions to evade adult supervision.
• Sexual content of any kind — even if marked for adults on YouTube. Backpack is a kids' product; there is no use case for this content here.
• Predatory or grooming content — videos that attempt to build inappropriate relationships with children, encourage children to share personal information, or contact children outside the platform.
• Misleading content presented as something else — e.g. cartoons disguised to look age-appropriate but containing sexual or violent content (sometimes called "Elsagate"-style content).
• Anything that violates YouTube's Community Guidelines or Terms of Service. Backpack uses YouTube's official embedded player; you must follow YouTube's rules in addition to ours.
• Pirated or stolen content — material that infringes someone else's copyright, trademark, or other intellectual-property rights.

You will not:

• Use Backpack to bypass YouTube's own age restrictions or share adult content with minors via a kid profile.
• Share your parent PIN with your kids or anyone who hasn't agreed to these terms. The PIN is what keeps the kid mode safe.
• Try to extract video files, scrape metadata, or run automated clients against Backpack or YouTube through Backpack.
• Reverse-engineer, decompile, or attempt to discover the source code of Backpack except where applicable law expressly permits it.
• Resell, sublicense, or commercialize Backpack access without our written permission.
• Misrepresent your relationship to the children using your account (e.g. operating a daycare or classroom on a consumer-tier subscription without disclosing it).
• Submit false abuse reports or impersonate others.

The buddy customizer is a creative space, but it's shared with kids. Don't use buddy or kid names that contain slurs, profanity, sexual references, or other content inappropriate for the audience. We may rename or reset profile content that violates this rule.

Backpack is intended to be used by a parent or legal guardian on behalf of children. We follow applicable children's privacy laws, including COPPA in the United States. Kid profiles never sign up directly — a parent creates them inside the parent account.

We never use kid-mode usage data to train AI models, sell to advertisers, or build behavioral profiles for anyone other than the parent on the account. See our Privacy policy for full detail.

If we believe content or behavior on an account violates this policy:

• For minor or accidental issues we'll usually email you first and give you a chance to fix it.
• For serious violations — particularly anything involving sexual content with minors, graphic violence aimed at children, or coordinated misuse — we may suspend or terminate the account immediately, without notice, and report to relevant authorities.
• Where required by law, we cooperate with law enforcement and produce records pursuant to valid legal process.
• Account termination doesn't entitle you to a refund of the current paid period if the termination was due to a policy violation.

If you encounter content or behavior on Backpack that may violate this policy — or if your account has been compromised — please email support@backpack.kids. If you believe a child is in immediate danger, contact local law enforcement first.

We'll update this policy as new threats and features emerge. Material changes are communicated by email or in-app notice before they take effect. Continued use of Backpack after changes take effect means you accept the updated policy.